#28 Consumer behaviour 101 with Julianne & Kelly and their insect proteine shake


Meet this week awesome studentpreneurs: Kelly Sturek 22 yo Business Student and Julianne Kopf 20 yo, Food Science Student at the University of Nebraska-Lincoln, co-founders of Bugeater in Lincoln, Nebraska, United States.

Wrap up:

Each studentpreneur’s story is different and what works for some people doesn’t for others, however I’d like to point out of few things in Julianne and Kelly’s journey that are similar to the studentpreneurs I have interviewed:

Kelly and Julianne got started in very different ways, for Julianne it was her passion and experience in working in the food product development lab. For Kelly, it was more the passion to get a startup business, his parents being business owners probably influenced himself but he tried a lot of ideas, competitions to finally find a niche and team, so never give up. Like him, reach out to other clubs or societies to find the co founder you need. He is so motivated that he declined the internship offer at Microsoft. In the end Julianne and Kelly are lucky that their lecturers/boss really helped them out. Don’t be scared to mention your venture to your boss, as Julianne did, it can be a real advantage. Finally, another great example of leveraging incubator. Go out there and pitch your idea to your closest incubator.


 If you are not embarrassed by the first version of your product, you’ve launched too late.- Reid Hoffman

Go ahead and embarrass yourself!




– Startup Podcast season 1
– Inside Outside Podcast


– Reach out to other clubs or societies to find the co founder you need.

U support U:

– Have people in charge more welcoming to entrepreneurial mindset.
– Foster collaboration with students from various faculties.


-Lean Analytics
– 22 laws in marketing


-Facebook:  https://www.facebook.com/BugeaterLabs

-Twitter: @bugeaterfoods

-Website: http://www.bugeaterfoods.com/

-Email: kelly@bugeaterfoods.com 

If you have what it takes you can apply to share your story on air. CLICK HERE

September 16, 2015